Have you ever watched “The Price is Right,” the game show where people guess how much things cost and then win them if they’re correct? After spending a few months in our pop-up shop explaining pricing to customers, I feel like I could be a big winner on that show, especially when it comes to Italian ceramics. People often ask – why are they so expensive, particularly when compared to pieces at big box stores like Sur la Table or Williams Sonoma?
There are many factors that go into the price of Italian ceramics, but the major ones are materials, the manufacturing method, and quantity of production, particularly for majolica style ceramics. Supplies for Italian ceramics include clay, glazes, and temper, as well as all the tools and equipment from kilns to potter’s wheels. Rising costs and inflation in recent times have affected ceramic artists just like they have everyone else (especially in Italy). When materials cost more, the product itself becomes more expensive. In fact, many of the larger Italian ceramic manufacturers have sadly gone out of business in the last 5 years.
Artists then face the tough choice between cutting costs and compromising on quality or raising prices and keeping to a high standard. It’s a phenomenon that’s not limited to Italian ceramics – designer clothes, handbags, even peanut butter have all seen rising material costs over the past few years.
Manufacturing method also makes a major difference in pricing. Handmade ceramics require skilled craftsmanship to create, whereas mass-produced pieces require workers to operate machines. I’ve talked about the difference in these Italian ceramic types before, particularly the trend of pieces being made somewhere else and only finished in Italy with a “Made in Italian” signature. There are lots of “Italian ceramics” on the market currently with dubious origins, often actually made in China or Portugal.
The last aspect of Italian ceramic pricing is quantity. At Emilia Ceramics, we work exclusively with small manufacturers, some of which are made up of a single artist. At Ceramiche Bartoloni, for instance, it is just the Bartoloni brothers (Patrizio and Stefano) who do all the ceramic artwork. And because our orders are selective, requesting one of a kind pieces with their own unique character and style, they are relatively small. Importing these small productions of handmade Italian ceramics means higher shipping costs than larger manufacturers sending over boat-loads of a manufactured product.
With all these factors in mind, I think it’s more important than ever to support artists that are continuing a craft that’s generations in the making. And I feel good about cutting out all the middlemen and paying my money directly to the hardworking and talented artists in Italy. While there might be ceramics “inspired by” Italian methods, nothing quite matches up with the real thing. And to me, that’s worth every penny.