Working with artists that are practicing a craft hundreds of years old, I’m always amazed to see how modern their pieces can feel. It goes deeper than the idea that beauty is timeless. Mixing form and function with elegant shapes, rich colors and patterns has long been the hallmark of majolica ceramics. Just look at Gorky Gonzalez. He basically resurrected an art form that had almost died out, drawing on a mix of other ceramic traditions to make Mexican pottery that is as unique as the artists that create it. Instead of being a slave to tradition, Gorky Gonzalez is an innovator who is constantly thinking up new designs and new pieces with the help of his family and the other artists who are part of his workshop.
The Gogo Mexican pottery line is the perfect example of this new era of Mexican ceramics. Contemporary in shape and colors, the pieces still have the weight of tradition firmly behind them. I quickly fell in love with the serving platters, mugs, and colorful plates designed by Gorky’s son, known as Gogo. (And stay tuned because I just received a shipment with brand new Gogo pieces like fun pasta bowls and dessert plates). Based on our conversations together, here are three tips for taking tradition and making it feel a bit more modern.
1. Repeat what works. This is a cardinal rule in business as well. As the saying goes, “if it ain’t broke, don’t fix it.” For Gogo’s Mexican pottery, this means using the same local clay, gorgeous glazes, and firing techniques as more traditional Mexican ceramics. The similar colors make these pieces easy to mix and match with the more decorated ceramics Gorky Gonzalez is known for.
2. Keep it clean. Too many unnecessary additions can make a ceramic piece feel dated. For example, think about heavy baroque curlicues look today—completely overwhelming. That’s why Gogo’s ceramics don’t have much in terms of ornamentation in either glaze or shaping. Purity of line is much more likely to last, whether in ceramics, furniture, or clothing.
3. Take risks. Of course, you can’t be a slave to tradition if you want to innovate. The single dominant color of Gogo Mexican pottery feels classic, but the shapes are more playful (like Gogo’s espresso cups). Experimentation can lead to lovely design, so give yourself time to play.